Retailer Eligibility
To qualify for this funding opportunity, retailers must meet the following criteria:
Independently Operated
Own and operate an independent convenience store in Central Oregon, not part of a corporate franchise or entity (e.g., 7-Eleven, Plaid Pantry).Tobacco Retail License
Possess a valid Oregon tobacco retail license.Current Tobacco Sales
Actively sell tobacco products as of the application deadline.
Flexible Tiered Grant Structure
This grant is designed to meet the unique needs of each store. Retailers will choose a participation tier, which includes a base award amount, and must select one alcohol-related component as a required part of the grant. While there is flexibility to choose the alcohol-related option that best fits the store’s context, participation in at least one of these options is required.
In addition to the required alcohol-related component, each tier offers the opportunity to earn up to an additional $5,000 through Optional Add-On Program Bonuses. Retailers can choose as many of these optional bonuses as they like, but the total reimbursement for all selected bonuses combined cannot exceed the $5,000 maximum. If a store opts to complete additional optional bonuses, the amount of reimbursed for each will be smaller to remain within the overall cap.
This structure allows retailers to customize their participation while ensuring meaningful improvements that promote community health and align with their store’s goals.
Tier 1: Discontinue Tobacco Retail License (Base Award: $15,000) + Optional Add-On Program Bonus (Up to $5,000 Additional)
Total Possible Award: $20,000
Retailers completely eliminate tobacco sales by not renewing their tobacco retail license.
Choose one alcohol-related Additional Program Bonus from the list below.
With support, retailers introduce or expand healthy food options, including fresh or frozen produce and prepared foods, adhering to program requirements for product selection, quantity, and placement.
Tier 2: Visibility Reduction and Removal of All Flavors (Base Award: $8,000) + Optional Add-On Program Bonus (Up to $5,000 Additional)
Total Possible Award: $13,000
Tobacco products must be stored out of sight (e.g., in a cabinet or behind non-transparent covers).
Retailers agree to eliminate the sale of flavored tobacco products, including menthol.
Choose one alcohol-related Additional Program Bonus from the list below.
With support, retailers introduce or expand healthy food options, including fresh or frozen produce and prepared foods, adhering to program requirements for product selection, quantity, and placement.
Tier 3A: Remove All Flavors (Base Award: $4,000) + Optional Add-On Program Bonus (Up to $5,000 Additional)
Total Possible Award: $9,000
Retailers eliminate all flavored tobacco products, including menthol.
Choose one alcohol-related Additional Program Bonus from the list below.
With support, retailers introduce or expand healthy food options, including fresh or frozen produce and prepared foods, adhering to program requirements for product selection, quantity, and placement.
Tier 3B: Visibility Reduction (Base Award: $4,000) + Optional Add-On Program Bonus (Up to $5,000 Additional)
Total Possible Award: $9,000
Tobacco products must be stored out of sight (e.g., in a cabinet or behind non-transparent covers).
Choose at least one alcohol-related Additional Program Bonus from the list below.
With support, retailers introduce or expand healthy food options, including fresh or frozen produce and prepared foods, adhering to program requirements for product selection, quantity, and placement.
Required Alcohol Component:
Retailers must choose one alcohol-related Additional Program Add-on from the following options:
Limit Alcohol Advertising: Remove alcohol posters, signage, or promotions from windows, doors, and checkout areas.
Positive Messaging Swap: Replace alcohol advertisements with messaging that promotes healthy products.
Minimize Alcohol Prominence: Relocate alcohol products away from high-traffic or eye-catching spots, such as the front of the store or checkout counters.
Optional Add-On Program Bonus:
Retailers participating in any tier can qualify for additional funding:
Healthy Product Checkout Stocking (A maximum of $1,000): Redesign the checkout area to feature unsweetened beverages and nutritious products. At least 70% of food items in this space must be nutrient-dense.
Healthy Marketing Practices (Up to $2,000): Remove 80% of tobacco and alcohol advertisements, replacing them with promotions for healthy products.
Community Engagement (A maximum of $2,000): Funding to host community health events or advertise healthy initiatives.
Customer Loyalty Incentive (A maximum of $3,000): Create rewards programs that incentivize the purchase of healthy products.
Fresh Produce Display Support (A maximum of $4000): Funding for refrigerated or attractive shelving dedicated to fresh fruits and vegetables.
Healthy Grab-and-Go Options (A maximum of $1,000): Introduce quick, healthy snack options like pre-cut fruits, nuts, or whole-grain bars.
Youth Engagement Section (A maximum of $2,000): Design a kid-friendly “Road Trip Snacks for Kids” grab-and-go section with nutritious, convenient options like milk and pre-cut fruit, featuring engaging elements like healthy snacks and small toys to create a family-friendly experience.
Shelf Labeling for Healthy Choices (A maximum of $500): Implement a simple labeling system to highlight healthy options, such as "Low Added-Sugar" or "Whole Grain" tags.
Item Pricing ($TBD): Subsidize the price of fruits and vegetables in the store by increasing soda costs by 10%.